The Versace store in Manila was launched by me and the rest of the OneTectonica Events team to transcend luxury shopping and to engage the Philippine market. Both spaces used for the event highlighted prominent areas where new layers of branding could be injected to solidify the brand’s identity. The customized food offerings, curated cocktails and immersive audio experience create an environment where cultures converge. From the store to the exclusive lounge, the styling reflect Versace’s ever evolving dialogue with fashion, music, design and relevance. Guests from Manila’s elite helped transform the experience into a grand launch of continental proportions.