I worked with OneTectonica Events to develop brand strategy, event narrative and a unique visual identity for Tumi - a global travel luxury brand known for its high-quality construction, durability, and stylish designs.

The event played with the space as a blank canvas to incorporate lighting and laser technologies to highlight the brand’s bright and solid imprint in the global travel market. The launch sequence exhibited a grid of lasers that playfully converged, expanded and shaped to capture the inspiration of one of my travels to Berlin in this wide open space along with a Techno track into an experiential and euphoric experience.