carolina herrera

For the launch of Carolina Herrera’s Manila Store launch, Me and entire OneTectonica Events team created a unique spatial experience to activate CH Carolina Herrera’s brand values across a range of building from a blank space to a full experiential production. The spatial strategy centered on the brand’s iconic Red logo to establish mental mapping and intuitive navigation across the event. With the brand’s global role in shaping fashion, we built a pristine garden based in it’s constant reference of nature – to distinguish and communicate both relevance and identity, adding credibility, storytelling and uniqueness to the guest experience.